Structure:
Each post is written in a similar manner no matter the topic. That technique not only makes it easier for the author but easier for the reader when searching for something because they know what to expect, something of similar structure to a former post.Balance:
The blog as a nice post to advertisement ratio. Many times food blogs can be overwhelming with large amounts of ads but this site has few, one being an award for www.babble.com's "Top 50 Mommy Food Bloggers" of 2010. There is also a nice balance of interactivity and personalization found in little notes or surveys.Color:
As I mentioned in an older post, the blog uses neutral colors similar to colors found in natural cooking with the occasional bright outstanding advertisement on the right side of the page. The chosen colors reflect the theme of family cooking inside of a typical home.Clarity:
It is easy to find something specific you may have seen before. There are clear categories at the top of the site's page such as recipes, topics, links, and about. It takes little time to figure out the purpose or motivation behind the blog as well as to find something new and interesting to look at. I like the tool that post thumbnail views of related posts on the bottom of the page, so I added one to my blog.Functionality:
The blog is very clear and easy to navigate. There are minimal advertisements although some posts seem as though there was some incentive in posting other than to share a good find. The drop down links at the top of the page feature clear categories to navigate through just recipes, restaurant or event recommendations and related articles.www.whippedtheblog.com
Good stuff, but not put together as a blog post. It seems like you could care less about who reads it. Also, you describe lots and make many assertions, but you don't offer sufficient proof (rhetorical or new media)--not even a hyperlink to the blog site. Why not?
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